Campaign Manager
“Client Engagement” – it’s not a precursor to an exchange of vows, but it makes all the difference if you want a long and fruitful relationship with your clients.
In principle, writing to your clients’ sounds easy. But in reality, people react to information which relates specifically to them. They want to feel that you understand them, what they need and how can help their unique situation.
Having that information easily available is essential if you want to pursue a successful client engagement strategy, whether you’re looking to consolidate or even grow your business in turbulent times.
CCH Campaign Management is a simple to use tool that can support any client communication, event or campaign that you want to run, from:
- Newsletters, mailshots, budget analysis and tax reminders
- Breakfast briefings, lunchtime seminars and open evenings
- Hospitality events and client days
- Telesales and promotions
It uses existing contact details for clients and prospects, including any associations, together with custom fields which can be set up to record information specific to your campaign (for example, dietary preferences at a lunchtime event). You can even find out which of your clients are attending, check their feedback and create and manage follow up activity, such as scheduling meetings or sending documents.
If you’d like to know more, contact your Account Manager.
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